Good morning. This is a monumental day. I have waited a year and a half for today. Many, many hours of research, planning, saving and spending, 32 blog posts, countless smiles and hand shakes, and innumerable prayers have gone out in preparation for today. What day is it?
THE DAY AFTER I LAUNCHED MY FIRST KICKSTARTER CAMPAIGN!
It’s a pretty amazing thing. I’m not funded, yet. I still don’t know everything there is to know. But, I finally took this particular first-step. No matter how much I studied, asked, planned, and prepared, some things you just can never know until you FINALLY launch out into the real world and watch that rocket fly. Like always, I’m excited to share with you what I figured out – just yesterday 😉
#1: The spam is incredible.
Holy smokes the spam. Day 1 and I have at least as many spam messages through Kickstarter and personal emails as I do backers. The thing I find most surprising about the spam, though, is the way they start by wishing me success but apologizing for not having the money to back my project. I have a $1 tier. Even my slightly disinterested co-worker can afford to back my project. I would actually have read their emails and weighted their offers if they hadn’t started by telling me they couldn’t invest $1 in a business partnership.
#2: It will be easier than you expect.
This one also caught me by surprise. Getting ready for yesterday was one of the scariest endeavors of my life. Some nights, the thought of launching would make me shake with fear. I would get sick researching shipping and printing costs because I dreaded the idea of anyone feeling cheated by my product. Ugh! I almost delayed my launch extra days. That morning, though, all the pieces fell into place just as I planned. I was about to go to bed and wait another day. But I looked over the page again and came to the realization that I had already done everything. I know I made a few mistakes, but another day would not have changed anything. Ever since then, it’s been like driving on a road trip. I know where I’m headed. I know how to get there. The journey has started. If I keep following the signs, making the appropriate stops for food and gas, and stay alert, I will arrive at my dream. Now, I’m not saying it’s a struggle to stay awake because I’m so bored. Just that it isn’t the nightmare that my fear-racked mind had built it up to be. Don’t forget that you have friends. Those friends would love to help you out if only you would ask 😀
#3: You will cry.
Holy cow the people! We all hope our friends and family will support us. Every single person I have asked for help has jumped on board. It’s amazing. I don’t know who my first backer is. In fact, I don’t recognize 5 out of my first 7 backers. It’s crazy! The outpouring of support has been unbelievable! Will it keep up? I can only hope. I do know for certain, though, that I really wish I could hug every single backer for believing in me and my game. Even now I’m tearing up. With 103 backed projects, I never imagined I could be making someone else feel like this. You should know right now, every time you back a project, you are making someone cry 😉
#4: Stop planning and start preparing.
I hope that if you write a blog offering advice and sharing lessons learned, you’ll actually listen to yourself. Despite my #1 lesson (Just do Something), roughly half of my anxiety in getting ready for launch has resulted in my planning – only planning. This was my biggest mistake. I will probably mention it in every single “Lesson Learned” regarding Kickstarter because it was such a debilitating, stupid, and expensive mistake. Plenty of reasonable sounding excuses kept me from building my page when I could have and gave me pause in asking for quotes from printers and shippers. None of them were good enough, though. All of them hurt me in the long run. Are you thinking about running a Kickstarter campaign, too? Stop planning and start preparing!
That’s all for now. Feel free to swing by the campaign, checkout how I’m handling the updates, see how I structured my tiers, and hold your breath with me as I wait to see if I properly budgeted my shipping costs. Have a great day!