- All backers, customers, and fans will receive the personal attention they deserve, just like family.
- Good customer value and experience is more important than company gains. Always.
- Honesty, transparency, and forthrightness are non-negotiable standards.
- Every game will be fun, engaging, and unique.
- Every game will receive exhaustive playtesting.
- Games are social experiences. Therefore, 2 – 6 player games will be our primary (although not solitary) focus.
- Every game should create memorable moments and exciting stories – in game or around the table.
- Every product will utilize first-rate graphic-design and beautiful art.